"Patrick Glace" (patrickglace)
03/06/2015 at 23:01 • Filed to: CARDEALERS
2
7|
"Patrick Glace" (patrickglace)
03/06/2015 at 23:01 • Filed to: CARDEALERS | 2
| 7 |
Let me say this first: Yes, I realize that most car buyers are not enthusiast— in fact, most car buyers are like washing machine buyers — they don't really give a shit about how many revolutions per minute, as long as the result is clean clothes and satellite radio.
Moving on, I was perusing my local Audi dealership and came across their blog. Now usually, blogs on dealership sites are about as interesting as the back of a stall door at a Flying J — but I figured I'd check it out because it's Friday and I'm married.
The title of the article is !!!error: Indecipherable SUB-paragraph formatting!!! and this is what really got me:
So, here's the point: given that knowledge about horsepower and torque is largely irrelevant, don't let anyone use them to impress you. "It has 400 horsepower!" "Oh really, what does that even mean?" And watch their mental gears slow to a crawl (ironic, isn't it?) as they try to figure out how to explain that.
It's similar to when a new smartphone comes out and they explain how much RAM or CPU speed it has. It doesn't matter. What matters is how fast it loads YouTube videos of local news bloopers. Is Angry Birds smooth? Awesome. Will the camera capture this lizard before he shoots under the rock? Stellar. These are the important questions.
People really think that horsepower is the equivalent to RAM???? Come'on man!
I am always entertaining the idea of leaving my desk job to pursue an automotive career, and retail is certainly the easiest way to venture down that path. However, when I read something like this, it really makes me stop and think Does giving a shit about the product really matter?
TheHondaBro
> Patrick Glace
03/06/2015 at 23:06 |
|
Doug's face when he bought the Pity Cruiser.
|
Patrick Glace
> TheHondaBro
03/06/2015 at 23:07 |
|
Ha! I would have loved to see that.
nFamousCJ - Keeper of Stringbean, Gengars and a Deezul
> Patrick Glace
03/06/2015 at 23:08 |
|
cpu - HP
ram - torque
hdd rpm - trans gears.. or rear diff gearing
ssd - cvt ... Or electric motor.. but that screws with the others. And what about GPU? Crap.. now it's all screwed up!
Sam
> Patrick Glace
03/06/2015 at 23:36 |
|
They aren't directly comparing RAM to horsepower, they're just point out that they are both things that only enthusiasts care about. They're also similar in the way that many people think that more RAM = better/faster computer.
itranthelasttimeiparkedit
> Patrick Glace
03/07/2015 at 00:14 |
|
eh, for most people, they're right. I work in IT - nobody gives a shit about ram/processor/video card as long as their spreadsheet/youtube/youporn works great
greenagain
> Patrick Glace
03/07/2015 at 01:19 |
|
Just as most of the car buying population are not enthusiasts, neither are most dealership employees.
orcim
> Patrick Glace
03/07/2015 at 04:02 |
|
Sorry - got over the "stats" thing long ago. Now I want to know how my purchase affects my life, directly . Not tangentially, not indirectly, not on the side: directly. Talk to me in words that are important to *me*, not you, not your company, not other people. If someone can do that, they get a sale. If not? Oh well. Plenty more where they came from.
The trouble, of course, is that people don't know what they *really* need even though it's directly related to their lives. Shit, they even vote against their own interests these days. Me? I need reliability, a modicum of acceleration, some logistic parameters and a lack of embarrassment (design related.) Don't need 0-60 in 4 seconds...or top design...or fancy interiors.
So I understand what they are trying to say in that quote, but I'd have probably put it differently, like in a automotive context, fer instance.